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Persuasive Sales Mastery

  • How to Sell the Way People Buy

Course Overview

The Persuasive Sales Mastery course is an advanced two-day workshop designed for experienced sales professionals who want to boost influence and close more deals. Using behavioural science and psychological triggers, participants learn how to build rapport quickly, guide decision-making, and shift customer perceptions. This practical framework helps shorten sales cycles, increase engagement, and improve closing rates, making it ideal for professionals ready to master the art of persuasive, high-impact selling.

Course Objectives

  • 1. Understand how human motivation and decision-making impact the sales process.
  • 2. Develop mental discipline and motivation strategies for consistent high performance.
  • 3. Apply neuroscience-backed persuasion techniques to engage buyers.
  • 4. Build rapport rapidly using verbal and non-verbal communication.
  • 5. Ask layered questions that uncover insights and drive commitment.
  • 6. Communicate solutions using persuasive framing and emotional resonance.
  • 7. Manage objections and use language patterns that lead to closing.
  • 8. Create urgency without pressure and confidently ask for the sale.

Course Outline

  • Understand intrinsic motivation and how to manage your mental state
  • Use science-backed goal-setting frameworks
  • Apply mental preparation for peak performance
  • Create a personal mastery action plan
  • Identify and target ideal prospects
  • Design an engagement strategy
  • Allocate time and resources for outreach
  • Create a practical and results-driven sales plan
  • Understand the brain’s decision-making mechanisms
  • Apply six principles of persuasion
  • Build persuasive sales messaging
  • Practice developing effective outreach messages
  • Apply the psychology of trust and likability
  • Mirror and pace for deeper connection
  • Position your introduction with clarity and credibility
  • Develop a structured plan for high-impact meetings
  • Decode non-verbal cues and sensory preferences
  • Identify metaprogrammes in customer language
  • Enhance active listening with practical techniques
  • Practice listening across visual, auditory, and kinaesthetic styles
  • Use questions to direct attention and deepen insight
  • Apply a three-level question model
  • Encourage natural disclosure through strategic questioning
  • Practice refining your question approach
  • Influence buyer emotions with energy and vocal tone
  • Create belief through passion and enthusiasm
  • Use body language to reinforce positive states
  • Craft emotionally compelling belief statements
  • Use future pacing to paint a compelling vision

  • Anchor your offer with emotional and logical appeal

  • Apply persuasive framing to your value proposition
  • Use language techniques to increase buy-in
  • Create urgency with confidence, not pressure
  • Use pattern interrupts to regain control
  • Manage objections with advanced language strategies
  • Identify the right buying signals and ask for the decision
Persuasive Selling

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Contact Us

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Delivery Method

  • In-person at designated training centres in major cities
  • Virtual instructor-led sessions for remote participants
  • On-site facilitation tailored to organisational needs
  • Includes structured exercises, templates, and role-play

Perfect for those operating in competitive B2B or consultative sales environments.

Master the art of Persuasive Selling, boost influence, close more deals and accelerate your sales success with proven psychology-based strategies. Enrol now.

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