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Influence and Persuasion Course

  • A Guide to Influencing Thoughts and Actions

Course Overview

The Influence and Persuasion course equips professionals with powerful, ethical tools to align, inspire, and drive action in today’s competitive business landscape. Influence is not about control—it’s about connection, trust, and clarity. In this hands-on program, participants explore the psychology behind persuasive communication, gain practical techniques to shift mindsets, and craft messages that resonate. Whether you’re leading teams, negotiating deals, selling solutions, or presenting ideas, this course helps you communicate with impact and confidence.

Course Objectives

  • 1. Understand the psychological drivers behind influence and persuasion
  • 2. Learn how to structure and deliver persuasive messages across various contexts
  • 3. Build rapport and credibility with diverse individuals and groups
  • 4. Navigate objections and resistance with empathy and skill
  • 5. Use influence ethically and authentically in personal and professional settings
  • 6. Apply storytelling, emotional engagement, and sensory cues to strengthen their message

Course Outline

  • Explore the science of persuasion and why people say “yes”
  • Understand Robert Cialdini’s six principles of influence
  • Define the ethical boundaries of persuasion and how to avoid manipulation
  • Practise verbal and non-verbal techniques that amplify your message
  • Use vivid, relatable language to make your ideas more tangible and memorable
  • Build confidence in your delivery – whether one-on-one or in group settings
  • Establish instant rapport through mirroring and authentic connection
  • Use empathy as a tool to better understand and influence others
  • Build long-term credibility by aligning words, tone, and actions
  • Recognise and address sources of resistance without confrontation
  • Ask better questions that reveal needs and open up new possibilities
  • Apply the “yes ladder” technique to gain incremental agreement
  • Leverage the four key influence levers:
  1. Personalisation – Tailor your message to resonate deeply
  2. Emotional Appeal – Create connection through stories and shared values
  3. Sensory Engagement – Use vivid language that activates mental imagery
  4. Urgency – Move people to act without pressure or manipulation
  • Master the Four-Step Persuasion Process:
  1. Diagnose the pain – Understand the underlying need or challenge
  2. Differentiate your claims – Show how your idea stands apart
  3. Demonstrate the gain – Quantify or describe the value clearly
  4. Deliver to the primal brain – Package the message for impact and retention
  • Promote an agile mindset and openness to innovation
  • Encourage continuous learning and psychological safety
  • Recognise adaptive behaviours and reinforce flexible thinking
  • Execute plans with discipline and cross-functional alignment
  • Track progress and make real-time adjustments
  • Coordinate multiple change projects with shared priorities
  • Integrate change into core business processes and systems
  • Measure outcomes and embed lessons learned
  • Maintain momentum with leadership alignment and long-term reinforcement
Influence and Persuasion
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Delivery Method

  • In-person training hosted at major city venues
  • Virtual instructor-led sessions for remote participants
  • On-site facilitation tailored to organisational needs

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